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Virtual Masterclass

Analyst Relations: Engaging Internal Stakeholders

Technology and service providers spend a lot on getting their messages out, and influencers, especially industry analysts, can amplify or destroy that message. So, when we went in search of the challenges and priorities of AR professionals, we expected to hear about getting the attention of analysts and communicating the value to them.

Instead, we found that it’s not the analysts that are the challenge; rather, it’s company executives and internal stakeholders. We heard comments from senior analyst relations professionals like the following:

“Even when a magic quadrant response is due, it’s hard to get pricing info from finance.” 
“Getting good references from field sales is like pulling eye teeth.”
“The CEO wants to build a personal relationship with analysts. He’s not really listening to them.” 
“The head of product gets frustrated with even the slightest critical feedback from an analyst.” 
“I keep having to re-introduce what analyst relations does over and over.”

Saturday, February 19, 2022 08:00 PST | 11:00 EST | 16:00 BST | 17:00 CEST


Faculty

Richard Stiennon

Richard Stiennon

Analyst Relations Pro, Program Lead

French Caldwell

French Caldwell

Co-Founder and CFO of The Analyst Syndicate

Tom Austin

Tom Austin

Founder and CEO of The Analyst Syndicate

Brad LaPorte

Brad LaPorte

Faculty, The Analyst Syndicate


More About This Course

Event

To help address the need for better internal relations for AR, we’ve assembled a faculty with decades of experience in analyst firms, the IT industry and analyst relations.  

In this Masterclass, participants will network and hone their skills in the following:

  • - Methods, tools and technology for measuring and communicating the value of engaging with influencers
  • - Preparing the CEO and other senior execs for analyst engagement
  • - Engaging and collaborating with product management, product marketing, customer success, professional services, sales and others who are integral to the influencer process
  • - Mobilizing and motivating internal stakeholders for the Magic Quadrant and Wave
     

Takeaways

In this half-day masterclass, participants will develop a master plan to improve and rejuvenate the internal engagement that is critical to building value from the analyst relations process.  They will also develop new relationships with fellow analyst relations professionals and with our faculty.  Participants will have the opportunity to schedule three- and six-month check-ups with faculty and faculty advisors.

Who Should Attend?

  • - Experienced analyst relations professionals
     
  • - Technology marketing professionals who are engaged heavily in analyst relations
     
  • - Product managers who are engaged heavily in analyst relations

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