Technology and service providers spend a lot on getting their messages out, and influencers, especially industry analysts, can amplify or destroy that message. So, when we went in search of the challenges and priorities of AR professionals, we expected to hear about getting the attention of analysts and communicating the value to them.
Instead, we found that it’s not the analysts that are the challenge; rather, it’s company executives and internal stakeholders. We heard comments from senior analyst relations professionals like the following:
“Even when a magic quadrant response is due, it’s hard to get pricing info from finance.”
“Getting good references from field sales is like pulling eye teeth.”
“The CEO wants to build a personal relationship with analysts. He’s not really listening to them.”
“The head of product gets frustrated with even the slightest critical feedback from an analyst.”
“I keep having to re-introduce what analyst relations does over and over.”
Analyst Relations Pro, Program Lead
Co-Founder and CFO of The Analyst Syndicate
Founder and CEO of The Analyst Syndicate
Faculty, The Analyst Syndicate
To help address the need for better internal relations for AR, we’ve assembled a faculty with decades of experience in analyst firms, the IT industry and analyst relations.
In this Masterclass, participants will network and hone their skills in the following:
In this half-day masterclass, participants will develop a master plan to improve and rejuvenate the internal engagement that is critical to building value from the analyst relations process. They will also develop new relationships with fellow analyst relations professionals and with our faculty. Participants will have the opportunity to schedule three- and six-month check-ups with faculty and faculty advisors.
Who Should Attend?
Working with the syndicate involves carefully analysing rapidly changing trends & creating the future